Tom's Tech Toys: Jim Collins

May 10, 2004

Jim Collins

Jim gave an entertaining and dynamic talk. Below are my notes. I omitted stuff that was just a rehash of his book.

He accepts 1 on 25 requests to speak, likes this group.

What makes an enduring great exec, and how can you become one?

Built to last is wrong title, bc comparison cos also lasted. Also, bc seeds of greatness were early, conclusions were interesting, but also depressing and useless.

Good is the enemy of great. Greatness is a matter of conscious choice, not circumstance.

He didn't believe in leadership, but his team found level 5 leaders at gtg cos, and made him listen.

Lincoln was level 5, humble for self, but with the will to win at all costs for the cause of preserving union.

One of the first steps up the ladder is examining your relationship with the window and the mirror (credit and blame). Level 5 points to the window to give away credit, mirror for blame.

He considers Lou Gerstner level 5. Started at IBM at level 4 - took the job for his own reasons. Then he fell in love with IBM.

Somewhat more optimistic that level 5 leaders can be made. But you need the cause to be passionate about.

The path is when you start to make level 5 decisions vs level 4.

Keep track of level 5 choices in a level 5 journal. Notice when you capitulate to your selfish will, and when you do the right thing even though it is hard.

If you have cancer in your arm, you have to have the guts to cut off your own arm. Darwin Smith, Kimberly Clark, when he sold the mills.

Lots of lawyers in the level 5 group. Most disciplines know how to give answers, law teaches how to ask questions. Have someone track your statement to question ratio, and try to double it over the next year.

Lots of people know a level 5 at a lower level. Problem is not lack of level 5, problem is lack of level 5 at the top. Culture of level 4 in the 90's.

Increasingly finding that charisma is a leadership liability, not necessity, but can be overcome, eg sam walton.

Few have the discipline to understand the difference between what they are good at and what they can be the best in the world at.

Understand what to stop doing. Have a stop doing list.

Constant dualities: humility vs will. Preserve core values vs change cultural practices. These execs are "and" people. Short term "and" long term. Preserve and stimulate growth.

In the end, luck is still a factor, you may not finish first. Only you know if you are really making the right choices. In the quiet moments, check your conscience, and you will know if you made level 5 choices.

Posted by ts at May 10, 2004 12:50 PM

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